Kleenex® toilet paper is a new generation of toilet tissue. The secret lies in its revolutionary “air weave” texture that weaves thickness and strength into cushions of softness that you can actually see and feel.Kleenex® toilet paper offers indulgent comfort, with its unique air weave texture blending incredible strength and thickness into plush cushions of softness. The result is a luxurious tissue with a difference you can feel and appreciate.The patented process is the result of 20 years of research and development and delivers a whole new level of comfort. As opposed to traditional pressing techniques, the secret of Kleenex® bathroom tissue lies in using a unique process based on warmth and air with minimal handling and sheet compression.You must know that Kleenex® Cottonelle Toilet Paper is the only premium brand of toilet tissue to be awarded PEFC certification for promoting sustainable forestry.